March 28, 2012

Lowe's Creative Ideas is Creative Marketing

Wooden Floor Mat

I gotta hand it to Lowe's.  Their marketing / advertising team made a smart call by appealing to woman-centered DIY projects in this pinterest-dominated era.  And in my opinion, this puts them at a different level than the other big box store.

It's springtime, and I'm dreaming about having some time to work on my garden & patio.  But since that's just a dream for now, I thought I'd at least post some of the fun garden & patio themed projects featured on Lowe's Creative Ideas site.

Herb Crate

Vertical Garden Planters & Rack

Freestanding Trellis

Tall Birdhouse Trio

Hanging Globe Lanterns

Dog Bone Window

All of these projects, and more, can be found at Lowe's Creative Ideas website.  And no, I'm not sponsored by Lowe's in any way.  I just think it's a really really smart marketing concept, and I'm impressed.